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The Right Social Media For Businesses
As a recent adopter of social media, we’ve very recently discovered the plethora of options out there for businesses and professionals to use. With the recent social media boom there are more sites...
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Trade Show Technology Trends to Watch in 2012
Some of the strong technology trends that emerged in trade show and event marketing in 2011 are sure to carry through to 2012… Indoor Positioning Systems use a new technology that is more precise than...
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CMOs Must Redefine Traditional Marketing
In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors...
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Social media meets email
According to TechCrunch, IBM announced it will extend the social media features of its IBM Connections, the company’s social network for work environments. The system, which I’ve never heard of, has...
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Connecting with Customers through Social Media
It’s not news to anyone that social media is growing rapidly and businesses large and small are jumping into the mix with corporate twitter accounts, Facebook pages, and Google+ pages. There is much...
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The World has Changed. B2B Marketers Need to Adapt.
When asked what innovations in marketing most B2B marketers are adopting, more often than not, “social marketing” initiatives top their lists. Facebook, Twitter, LinkedIn, and other social media offer...
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CASE STUDY: Juniper Cuts Product Demo Costs from $100 to $2.33 Per Minute
Enterprise IT sales are finally starting to show some positive growth, as companies emerging from the down economy are once again starting to look at tools to help improve efficiencies and expand their...
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The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More...
It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the...
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Improve Event Marketing Performance– Do More with Less!
In a time when marketing budgets are decreasing, event marketers are struggling to do more with less, while still maintaining high-quality face-to-face interactions. The stakes are higher and...
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B2B FINALLY Immersed in Social Media
All right, all right. It took me a while to overcome the preconception that social media wasn’t just for B2C. As a B2B marketer I have finally come to the realization that social media MUST become a...
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A Guide to B2B Social Media Marketing
Ever since Social Media became the most popular medium since the Big Bang (not the TV show, the actual Big Bang) B2B marketers have been struggling to “leverage” this medium. But it is early days yet,...
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“In-Person” Selling is Best
Original article published on Gavin Finn’s LinkedIn profile. Just because people use the Internet to do more research about products and services does not mean that face-to-face meetings are...
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MD&DI: Top 4 Medtech Marketing Trends of 2015
February 13, 2015- Published by MD&DI (Medical Device and Diagnostic Industry) As labs and hospitals try to cut costs, knowing how to effectively sell your medical device products will be key....
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Hubspot Inbound Conference Recap 1 of 9
Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing...
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Hubspot Inbound Conference Recap 3 of 9
Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the...
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Hubspot Inbound Conference Recap 7 of 9
Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This...
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Hubspot Inbound Conference Recap 8 of 9
How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics...
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